It’s a SAMs sweep for eQ Homes

eQ’s SAM awards sweep included best town home model for The Atticus.

Multiple wins for its marketing and model home strategies mean a SAMs sweep for eQ Homes this year.

The builder captured seven trophies at the sales and marketing (SAM) event organized by the Greater Ottawa Home Builders’ Association (GOHBA). eQ also took the Grand SAM for the most wins during the awards luncheon on Tuesday at the Infinity Convention Centre.

eQ’s SAM wins come just weeks after the company scooped up the prestigious production builder of the year prize along with best new planned community for its Greystone Village development at GOHBA’s Housing Design Awards.

“It’s been a great year for awards and sales,” said Tobin Kardish, eQ’s marketing and brand manager after the luncheon. “It’s been a real team effort, and that’s reflected in the response from our homeowners and our peers.”

He said the secret to successful marketing in the housing sector is “caring. If you care about your homeowners and your community, it shows.”

The company scored big across a range of SAM categories, from models and most environmentally friendly builder to top sales representative.

eQ Homes’ River Terraces in Greystone Village won best condo project at the SAMs.

Greystone Village was also in the SAM winner’s circle, this time for best condo project, while eQuinelle, eQ’s golf-course development in Kemptville, snapped up the best community prize. It’s the third year in a row eQ has nabbed the community category, winning last year for Greystone Village, & in 2016, for eQuinelle.


This is an excerpt from an article originally posted by Patrick Langston on